Effective Date: 10/05/2025

At PEFA Consulting AB, we are committed to protecting your personal data and your right to privacy. This Privacy Policy explains how we collect, use, and protect your information when you visit our website or engage with our services.

1. Who We Are

PEFA Consulting AB is a Swedish-based consulting firm that helps international B2B companies expand into the Nordic region. Our registered office is located in Ystad, Sweden.

If you have any questions about this policy or our handling of your data, you can reach us at:
📧 info@pefaab.se
📞 +46 707 70 77 20

2. What Information We Collect

We may collect personal and non-personal information when you use our website, submit a contact form, download materials, or engage with our services. The types of data we may collect include:

Personal Information

• Full name

• Email address

• Phone number

• Company name

• Job title

• IP address

Non-Personal Information

• Browser type and version

• Device and operating system

• Pages visited and time spent on the website

• Referring website or source

3. How We Use Your Information

We use the data we collect to:

• Respond to inquiries and provide consulting services

• Process consultation bookings and downloads

• Improve website performance and user experience

• Send relevant updates, offers, or newsletters (only with your consent)

• Comply with legal and regulatory obligations

We do not sell or rent your personal data to third parties.

4. Legal Basis for Processing (GDPR Compliance)

We process your personal data based on one or more of the following lawful bases:

• Consent: When you voluntarily provide your data (e.g., signing up for a consultation).

• Contractual necessity: When your data is required to deliver a service.

• Legitimate interest: For analytics, marketing (with appropriate safeguards), or business development.

• Legal obligation: To comply with applicable laws and regulations.

5. Cookies and Tracking Technologies

Our website uses cookies to enhance your experience and collect usage data. These may include:

• Essential cookies for core website functionality

• Analytics cookies (e.g., Google Analytics) to monitor website performance

• Marketing cookies for remarketing and campaign optimization

You can manage cookie preferences through your browser settings.

6. Data Storage and Security

We store personal data securely and take reasonable measures to protect it from unauthorized access, alteration, or disclosure. These measures include:

• SSL encryption for website traffic

• Access controls and password protection

• Regular software and system updates

7. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes for which it was collected, or as required by law. You may request deletion of your data at any time, subject to our legal obligations.

8. Your Rights Under GDPR

If you are located in the EU/EEA, you have the following rights under the General Data Protection Regulation:

• Right to access – Know what personal data we hold about you

• Right to rectification – Request corrections to inaccurate data

• Right to erasure – Ask us to delete your data (where applicable)

• Right to restrict processing – Limit how we use your data

• Right to data portability – Request your data in a portable format

• Right to object – Object to certain uses, such as marketing

• Right to lodge a complaint – Contact your local data protection authority

To exercise your rights, email us at info@pefaab.se.

9. Third-Party Services

We may use trusted third-party service providers to operate our website and deliver our services (e.g., analytics, CRM, hosting). These providers are GDPR-compliant and only process data on our behalf.

10. International Data Transfers

As a Swedish company, we primarily process data within the EU. If data is transferred outside the EU/EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the European Commission.

11. Changes to This Privacy Policy

We may update this policy from time to time. All changes will be posted on this page with an updated revision date. We recommend reviewing this policy periodically.

12. Contact Us

For any privacy-related questions, requests, or complaints, please contact:

PEFA Consulting AB
Ystad, Sweden
📧 info@pefaab.se
📞 +46 707 70 77 20